PS3 owners and buyers of the PS3 version of Bioshock infinite will be treated to the original Bioshock for free but as a US promotion only. 2K confirms with this quote:
"I can confirm that the PS3 version of Bioshock Infinite in North America contains a copy of the original Bioshock " a 2K Games spokesperson told us. "This is not the case in UK as it's a local promotion in North America."
It's not known whether other countries like the U.K. will be getting the same promotion or something completely different but so far it's a Sony exclusive for now until later when the game is released in 2013. Or if you cant wait see if the rumored Bioshock Rapture Collection can spark your hype and interest!